Blizzard prepares for ‘Cataclysm’

World of Warcraft maker files trademark application for dramatic disaster term on everything from computer games to greeting cards.

It’s safe to assume Blizzard has some big deals on its slate of unannounced projects, but new filings with the United States Patent and Trademark Office suggest one of them is particularly dire. Game industry sleuthing site superannuation today unearthed a trio of Blizzard applications filed last Friday, each covering various uses of the word “Cataclysm.”

One filing covers the use of the term as it relates to computer games and mouse pads. The second seeks to lock up the name for use in entertainment services (specifically online games), and the third covers a wide range of ancillary uses, including comics, strategy guides, coloring books, stickers, greeting cards, manuals, and art prints.

Full Story: GameSpot