General Motors to try selling cars on eBay
As part of its turnaround plan, General Motors Corp. said Friday it plans to experiment with auctioning new cars on eBay, expanding on an existing partnership covering certified used vehicles on the online marketplace.
GM CEO Fritz Henderson said the company is working on an “innovative new partnership” with eBay Inc. to let consumers in California bid on vehicles as they would in a normal eBay auction, or choose a “Buy it Now” option to purchase the car at a set price. Dealers would still distribute the cars.
A deal between eBay and GM hasn’t been completed yet, however, and both sides say they have been in discussions.
Source: Washington Post
Thats a good thought. However, it wd be even better if GM sets out few models available exclusively @ eBay.. good for GM, good for eBay…
That wd bring in better results..
Good luck to GM..
Yes. I hope this tactics will give very good result.